As a non-profit organization, ABAC does its very best to support the community that has allowed it to flourish and bring together media specialists from all over the Atlanta area. We have three areas that we focus on in an effort to help both people involved in the broadcast advertising community and those outside of it. Through giving back, scholarships, and mentorship programs, ABAC demonstrates its commitment to Atlanta on a daily basis.
Many of our events are fundraisers or have a fundraising component to them. The money from these efforts goes into supporting a variety of charities in the Atlanta area; we do not support one specific cause, but rather donate based on need in the community.
Students at The Grady School of Journalism at the University of Georgia who demonstrate exceptional characteristics in and out of their studies are eligible to receive the ABAC scholarship.
Our mentorship program works to encourage and instruct students and new members of the broadcast community in how to excel in their fields by pairing them with an experienced volunteer.
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